Sarina Simon
Bill Newell

As a founding partner of NORTHSOUTH Studios, Bill Newell brings more than 18 years of corporate and entrepreneurial experience to the company. Bill has been involved in production and multimedia from its early days and has had key roles in establishing manyu of the business processes which today are often taken for granted.

Bill's areas of expertise include finance, technology, production and operations. Bill's ability to increase productivity without sacrificing quality has been proven time and time again, and is a key asset to the company.

A long time associate of his partner, Sarina Simon, Bill came to NORTHSOUTH Studios from the Knwoledge Kids Network where he served as Chief Operating Officer for five years. Bill co-founded the Knowledge Kids Network and was instrumental in defining its business objetives, operatinal processes, and company structure. It was his throughout planning and oversight that launched the KidsEdge websites. This networks of award-winning websites contained more than 250 games, thousands of articles, and has the capacity to support 3.5 million users. During his tenure at the Knowledge Kids Network, Bill also executive produced a 12-minute animated movie titled Dotz World, which premiered on the AOL network and featured 25 original characters. Bill's insightful finance skills were invaluable to the company in its negotiations with AOL and other prominent partners.

Prior to joining the Knowledge Kids Network, Bill was Vice President of Production for IXL Los Angeles, a NASDAQ-listed Internet services company with more than $12,000,000 in yearly revenue in the Los Angeles office alone. As VP of Production, Bill oversaw all aspects of production and provided sales support for IXL's west coast offices. Always prolific, he supervised and managed the design and implementation of over 100 projects including assignments for Polygram, Fox, Warner Brothers, NewsCorp, Baker and Taylor, Mazda, Kawasaki, Universal Studios, and Technicolor, among others. Making use of his extensive finance background, Bill brought financial discipline to his production team and productivity increased over 200% during his tenure at IXL.

Before joining IXL, Bill was Vice President of Production for Digital Planet, an Internet services company that was later acquired by IXL. As VP of Production, Bill provided direct management of technical, production, and creative teams. He also oversaw all proposal submissions, bids, technical analyses, and creative treatments for media, technology, and consumer companies including Intel, Mattel, the US Postal Service, Disney Online, and Allstate.

Bill is also a veteran of the multimedia pioneering company Philips Media, where he worked for four years as an Executive Producer, managing two in-house production groups. In this executive role, Bill directed a 35-member staff and produced six children's educational CD-ROM products.

Bill Newell, NSS
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