Bill Newell
Sarina Simon

Always on the leading edge of Children’s Media and Interactive Technology, Sarina Simon is a proven executive with years of experience in bringing successful products to market.  Her broad and varied background in product development, marketing, and finance has taught her the importance of identifying reliable, cost-effective vehicles for capitalizing on business opportunities. 

It was with this goal in mind that she co-founded NorthSouth  Studios ( with her partner, Bill Newell.

NorthSouth Studios is a full-service digital studio specializing in innovative solutions on web, mobile and tablet platforms.  NorthSouth Studios serves a range of clients including LeapFrog Toys, Pearson Learning Solutions, Carson Dellosa, K12 Inc, Jumpstart, Kaplan Virtual Education, Cookie Jar Entertainment, MGA Entertainment, Junior Achievement, Fingerprint Play and many more.

Prior to founding NorthSouth Studios, Sarina was President and CEO of the Knowledge Kids Network, a new media production company,  which created a series of award-winning interconnected websites. The sites provided individualized distance learning modules for children and progress reports for their parents and caregivers.  After a successful launch, the KKN sites were licensed to AOL in a major advertising and subscription partnership.  These sites were later sold to LeapFrog Inc. which used them as the underpinnings for their online content offerings.

Sarina’s tenure at the Knowledge Kids Network was preceded by a two-year term at Knowledge Universe, where she was Senior VP of Research and Development. In that capacity, she worked on the Mergers and Acquisitions team, identifying new business opportunities and conducting due diligence where appropriate.   During that time, her team completed two successful acquisitions: LeapFrog Enterprises Inc. and Explore! Inc.  Sarina later went on to serve on the board of LeapFrog, both before and after it went public – one of the most successful IPOs of its time.

Sarina came to Knowledge Universe after eight years at Philips Media where she served as President of the Home and Family Division. Sarina was responsible for publishing children’s CD-ROM software worldwide and adult reference software in the United States.  She oversaw three production studios in the US, a QA department, and a European liaison staff in the UK.  The group published more than fifty products in multiple languages including French, Dutch, Spanish, Italian and English.  Sarina was also the executive in charge of the Digital Video Task Force, the first engineering and production entity to put MPEG video on compact disc.

Sarina joined Philips after several years as Editor-In-Chief of Lowell House, a California-based book publishing and packaging company.  Lowell House developed more than sixty juvenile titles per year, and Sarina handled all book development and production.  She was responsible not only for the editorial content, but also for ancillary rights deals, as well as author, artist and designer contracts. 


Sarina came to Lowell House from Walt Disney Telecommunications and Non-Theatrical, where she produced educational films as Executive Producer of the educational film division.  

Sarina Simon, NSS
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