9 Key Benefits of AR
Technologies 2018-10-11 17:48:14

For the past three years I have been focused on augmented and mixed realities and to a lesser degree on virtual reality. I have conducted scores of demos, spoken at various conferences and immersed myself in these technologies. These experiences have led me to the following observations about the benefits of AR.

1. Customized Choices: personalization is essential for marketing and media now and AR provides it.

2. Engagement: AR offers a deep level of engagement visually and interactively. It is a must for retailers since it can provide just in time information at the point of sales.

3. Real...

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